CrucialCustom - Music Licensing, Advertising & Marketing Blog - Independent Artists


Music and Politics: An Uneasy Alliance

October 25, 2016

With the election right around the corner, all eyes are on the two major candidates, Hillary Clinton and Donald Trump. Now more than ever, every detail of the nominees’ campaigns is scrutinized to the highest degree, and every little detail matters. In this month’s blog, let’s take a look at oft-discussed but rarely-clear issue affecting both parties – the use of music at political rallies and events.


TV Music Profile: Pretty Little Liars

July 18, 2016

For this month’s blog, we thought we’d try something a little different. We’re going to take a look at music licensing in the context of a single show. What kind of music does it use? What makes its music placements successful (or not)? And how is music used to create a consistent vision for the show?


Music Licensing for Film Festivals: A Beginner's Guide

April 25, 2016

With Tribeca just behind us and Cannes just on the horizon, film festival season is in full swing. Every year, independent filmmakers around the world stake their hopes and careers on just a few screenings of their film, often looking to gain support from studios large and small.