CrucialCustom - Music Licensing, Advertising & Marketing Blog - Television

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Using Covers in Synch Licensing

April 24, 2018

Posted in: Film, Television

Great cover songs are hard to come by. For every great cover like Johnny Cash’s “Hurt,” there’s a hundred more that just don’t seem to land, as we saw last week with the release of Taylor Swift’s version of Earth Wind and Fire’s “September.” In the world of music licensing, cover songs are a powerful tool for ad campaigns, as they are able to draw the viewer in with a familiar tune, while also conveying a sense of newness and vision. We’ll take a look at three examples of great cover songs in advertising, but first, how does an artist navigate the legalities of releasing a cover, and how does a supervisor go about clearing it?

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Super Bowl Recap – 5 Memorable Music Uses

February 9, 2018

This past Sunday, the Philadelphia Eagles eked out a Super Bowl win against the dynastic New England Patriots in one of the most exciting championship matches in recent memory. For sports fans, it was a dream come true. For everyone else, well, there were commercials! The Super Bowl has become the stage for the biggest, best, weirdest, wildest, and funniest commercials that brands have to offer, and this year was no different. As always, music played an integral role in so many of them – here are five memorable music placements from Super Bowl LII!

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Stranger Things and the Return of the 80s

October 31, 2017

Posted in: Film, Television

With the premiere of the much awaited second season of Stranger Things, we thought it would be fun to explore a music trend that’s been bubbling under the surface for years now – the return of the moody, synthy sounds of the 1980s.

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How to Win an Emmy: The Music of Big Little Lies

September 26, 2017

Posted in: Music, Television

On September 17, 2017 , TV lovers around the country tuned in to the 69th Primetime Emmy Awards to root for their favorite shows and characters in what is being called the golden age of television. Among the many firsts of the night were Lena Waithe becoming the first black woman to win an Emmy for writing, and The Handmaid’s Tale bringing the first Outstanding Drama Series Emmy to a streaming service (Hulu).

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Finally! The Emmys’ new Music Supervision Category

June 12, 2017

Posted in: Music, Television

After almost 70 years, the music supervisors of television are finally getting the recognition they deserve from the industry’s biggest night. Especially in the past decade or two, music supervision has become an integral part of a show’s identity and vision. It has also played a vital role in the music industry itself, being one of the few remaining ways for artists to make money off of their recordings.

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