CrucialCustom - Music Licensing, Advertising & Marketing Blog - Television

Stranger

Stranger Things and the Return of the 80s

October 31, 2017

Posted in: Film, Television

With the premiere of the much awaited second season of Stranger Things, we thought it would be fun to explore a music trend that’s been bubbling under the surface for years now – the return of the moody, synthy sounds of the 1980s.

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Bll

How to Win an Emmy: The Music of Big Little Lies

September 26, 2017

Posted in: Music, Television

On September 17, 2017 , TV lovers around the country tuned in to the 69th Primetime Emmy Awards to root for their favorite shows and characters in what is being called the golden age of television. Among the many firsts of the night were Lena Waithe becoming the first black woman to win an Emmy for writing, and The Handmaid’s Tale bringing the first Outstanding Drama Series Emmy to a streaming service (Hulu).

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Finally! The Emmys’ new Music Supervision Category

June 12, 2017

Posted in: Music, Television

After almost 70 years, the music supervisors of television are finally getting the recognition they deserve from the industry’s biggest night. Especially in the past decade or two, music supervision has become an integral part of a show’s identity and vision. It has also played a vital role in the music industry itself, being one of the few remaining ways for artists to make money off of their recordings.

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Law

How Close is Too Close: Licensing and the Law

April 3, 2017

For this week’s blog we thought we’d take a look at an issue that’s equally important to music supervisors AND artist – copyright law. When it comes to music, how close is too close? We’re all familiar with at least a few examples of artists getting into legal trouble after recording a song that closely resembles another. Recently we’ve heard about Led Zeppelin being accused of plagiarism by the band Spirit, Sam Smith’s “Stay With Me” being compared with Tom Petty’s “Won’t Back Down,” and probably the most complex instance, Robin Thicke’s “Blurred Lines” cutting it too close to Marvin Gaye’s “Gotta Give It Up.”

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Shopping

Black Friday and Beyond

November 21, 2016

Posted in: Television, Advertising

Black Friday is changing. This year’s Black Friday, which falls on Nov. 25th, is certainly shaping up to be a big one – but if trends continue, we may be seeing a permanent shift away from the shopping chaos of years past. The number of shoppers taking part in Black Friday seems to have peaked around 2012, and has been dropping steadily since then – in fact the actual turnout has consistently fallen below projections for several years now. There are many factors at play – from Americans’ shift away from credit debt and towards savings, to the rise of Cyber Monday, to a trend towards digital goods rather than goods sold in brick-and-mortar stores.

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