CrucialCustom - Music Licensing, Advertising & Marketing Blog


Stranger Things and the Return of the 80s

October 31, 2017

Posted in: Film, Television

With the premiere of the much awaited second season of Stranger Things, we thought it would be fun to explore a music trend that’s been bubbling under the surface for years now – the return of the moody, synthy sounds of the 1980s.


How to Win an Emmy: The Music of Big Little Lies

September 26, 2017

Posted in: Music, Television

On September 17, 2017 , TV lovers around the country tuned in to the 69th Primetime Emmy Awards to root for their favorite shows and characters in what is being called the golden age of television. Among the many firsts of the night were Lena Waithe becoming the first black woman to win an Emmy for writing, and The Handmaid’s Tale bringing the first Outstanding Drama Series Emmy to a streaming service (Hulu).


A Look at This Year's Music Supervision Emmy Nominees!

August 24, 2017

Posted in:

The Emmys are coming! On September 17, TV fanatics will watch as their favorite shows duke it out for the most prestigious award in television. This year is special for music fans, as it is the first year that includes a Music Supervision category. Let's take a look at the first-ever group of nominees!

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Finally! The Emmys’ new Music Supervision Category

June 12, 2017

Posted in: Music, Television

After almost 70 years, the music supervisors of television are finally getting the recognition they deserve from the industry’s biggest night. Especially in the past decade or two, music supervision has become an integral part of a show’s identity and vision. It has also played a vital role in the music industry itself, being one of the few remaining ways for artists to make money off of their recordings.


7 Ways to Lose a Custom Spot

May 9, 2017

Posted in: Music

This month’s blog is geared towards artists - whether you’re part of the Crucial Custom roster or not! Music licensing is one of the few remaining ways for recording artists to make money, and the competition is always growing. And while your primary concern should be continually creating excellent, licensable music, much of your success often depends on your attention to details outside of the music. When you get an opportunity to create custom music, you simply can’t afford to make these simple mistakes. We’re all familiar with at least a few examples of artists getting into legal trouble after recording a song that closely resembles another. Recently we’ve heard about Led Zeppelin being accused of plagiarism by the band Spirit, Sam Smith’s “Stay With Me” being compared with Tom Petty’s “Won’t Back Down,” and probably the most complex instance, Robin Thicke’s “Blurred Lines” cutting it too close to Marvin Gaye’s “Gotta Give It Up.”

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