CrucialCustom - Music Licensing, Advertising & Marketing Blog

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Down the Slippery Slope: The Ed Sheeran Lawsuit

July 16, 2018

Posted in: Music

A few weeks ago, pop superstar Ed Sheeran found himself facing down a massive $100 million lawsuit brought by an investment banker named David Pullman. The lawsuit alleges that Ed Sheeran’s “Thinking Out Loud” borrowed too heavily from Marvin Gaye’s “Let’s Get It On” a track that is partly owned by Pullman’s investment company Structured Asset Sales.

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2018 Golden Trailer Award Nominees

May 29, 2018

Posted in: Film, Television

Every year, the Golden Trailer Awards celebrate the greatest achievements in the world of TV and film trailers. Though trailer creators make up a relatively small community, their work is seen by hundreds of millions, if not billions of people. Just think – for every movie you see at the theater, you’re seeing five or six trailers – and that’s not counting trailers on television or internet media!

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Using Covers in Synch Licensing

April 24, 2018

Posted in: Film, Television

Great cover songs are hard to come by. For every great cover like Johnny Cash’s “Hurt,” there’s a hundred more that just don’t seem to land, as we saw last week with the release of Taylor Swift’s version of Earth Wind and Fire’s “September.” In the world of music licensing, cover songs are a powerful tool for ad campaigns, as they are able to draw the viewer in with a familiar tune, while also conveying a sense of newness and vision. We’ll take a look at three examples of great cover songs in advertising, but first, how does an artist navigate the legalities of releasing a cover, and how does a supervisor go about clearing it?

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Source Music at the Oscars

March 12, 2018

Posted in: Music, Film

On March 4, 26.5 million viewers tuned in for the 90th Academy Awards ceremony, where Guillermo del Toro’s “The Shape of Water” took home the Best Picture prize. We’ve already delved into many of the Best Score nominees, so we thought we’d take a look at some of the more subtle music uses in this year’s collection of Oscar Nominees. While a film’s score often gets most of the attention, source music can be a vital way to immerse the audience into the film’s world.

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Super Bowl Recap – 5 Memorable Music Uses

February 9, 2018

This past Sunday, the Philadelphia Eagles eked out a Super Bowl win against the dynastic New England Patriots in one of the most exciting championship matches in recent memory. For sports fans, it was a dream come true. For everyone else, well, there were commercials! The Super Bowl has become the stage for the biggest, best, weirdest, wildest, and funniest commercials that brands have to offer, and this year was no different. As always, music played an integral role in so many of them – here are five memorable music placements from Super Bowl LII!

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