CrucialCustom - Music Licensing, Advertising & Marketing Blog - Film

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Using Covers in Synch Licensing

April 24, 2018

Posted in: Film, Television

Great cover songs are hard to come by. For every great cover like Johnny Cash’s “Hurt,” there’s a hundred more that just don’t seem to land, as we saw last week with the release of Taylor Swift’s version of Earth Wind and Fire’s “September.” In the world of music licensing, cover songs are a powerful tool for ad campaigns, as they are able to draw the viewer in with a familiar tune, while also conveying a sense of newness and vision. We’ll take a look at three examples of great cover songs in advertising, but first, how does an artist navigate the legalities of releasing a cover, and how does a supervisor go about clearing it?

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Source Music at the Oscars

March 12, 2018

Posted in: Music, Film

On March 4, 26.5 million viewers tuned in for the 90th Academy Awards ceremony, where Guillermo del Toro’s “The Shape of Water” took home the Best Picture prize. We’ve already delved into many of the Best Score nominees, so we thought we’d take a look at some of the more subtle music uses in this year’s collection of Oscar Nominees. While a film’s score often gets most of the attention, source music can be a vital way to immerse the audience into the film’s world.

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Dunkirk

Golden Globes Best Score Nominees: A Preview

December 15, 2017

Posted in: Music, Film

The Golden Globes nominations are out! The ceremony itself is just around the corner (January 7, 2018), so we thought we’d take a look at this year’s nominees for best score – potentially a sign of things to come when the Oscar nominations are released on January 23rd.

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Stranger

Stranger Things and the Return of the 80s

October 31, 2017

Posted in: Film, Television

With the premiere of the much awaited second season of Stranger Things, we thought it would be fun to explore a music trend that’s been bubbling under the surface for years now – the return of the moody, synthy sounds of the 1980s.

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Law

How Close is Too Close: Licensing and the Law

April 3, 2017

For this week’s blog we thought we’d take a look at an issue that’s equally important to music supervisors AND artist – copyright law. When it comes to music, how close is too close? We’re all familiar with at least a few examples of artists getting into legal trouble after recording a song that closely resembles another. Recently we’ve heard about Led Zeppelin being accused of plagiarism by the band Spirit, Sam Smith’s “Stay With Me” being compared with Tom Petty’s “Won’t Back Down,” and probably the most complex instance, Robin Thicke’s “Blurred Lines” cutting it too close to Marvin Gaye’s “Gotta Give It Up.”

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