CrucialCustom - Music Licensing, Advertising & Marketing Blog - Film

Every year, the Golden Trailer Awards celebrate the greatest achievements in the world of TV and film trailers. Though trailer creators make up a relatively small community, their work is seen by hundreds of millions, if not billions of people. Just think – for every movie you see at the theater, you’re seeing five or six trailers – and that’s not counting trailers on television or internet media!

Great cover songs are hard to come by. For every great cover like Johnny Cash’s “Hurt,” there’s a hundred more that just don’t seem to land, as we saw last week with the release of Taylor Swift’s version of Earth Wind and Fire’s “September.” In the world of music licensing, cover songs are a powerful tool for ad campaigns, as they are able to draw the viewer in with a familiar tune, while also conveying a sense of newness and vision. We’ll take a look at three examples of great cover songs in advertising, but first, how does an artist navigate the legalities of releasing a cover, and how does a supervisor go about clearing it?

On March 4, 26.5 million viewers tuned in for the 90th Academy Awards ceremony, where Guillermo del Toro’s “The Shape of Water” took home the Best Picture prize. We’ve already delved into many of the Best Score nominees, so we thought we’d take a look at some of the more subtle music uses in this year’s collection of Oscar Nominees. While a film’s score often gets most of the attention, source music can be a vital way to immerse the audience into the film’s world.

The Golden Globes nominations are out! The ceremony itself is just around the corner (January 7, 2018), so we thought we’d take a look at this year’s nominees for best score – potentially a sign of things to come when the Oscar nominations are released on January 23rd.

With the premiere of the much awaited second season of Stranger Things, we thought it would be fun to explore a music trend that’s been bubbling under the surface for years now – the return of the moody, synthy sounds of the 1980s.