CrucialCustom - Music Licensing, Advertising & Marketing Blog - Advertising


Where Have All the Jingles Gone?

March 14, 2016

Posted in: Music, Advertising

When most people think "commercial music," they think of their favorite jingles. A commercial jingle is a short melody, usually paired with a simple, memorable lyric, that aims to stick in the viewers mind for the rest of the day. But when done right, "the rest of the day" may very well become "the rest of your life" Jingles used to rule the airwaves as well as the ad agency boardroom - so where have all the jingles gone? Let's start from the beginning.


The Music of Super Bowl 50: What Worked, and Why

February 12, 2016

When the clock hit zero in Super Bowl 50, the Denver Broncos had defeated the Carolina Panthers in a brutal defensive battle, sealing Peyton Manning's place in football history. A great day for football fans, and perhaps an even better one for advertisers. Who could have predicted that Peyton would cap off his storied career with a free ad for Budweiser?


CrucialCustom Launches Online Custom Music Marketplace for Ads

January 28, 2016

LOS ANGELES, Calif., Jan. 28, 2016—CrucialCustom ( today announced the launch of the first online custom music marketplace to provide advertisers with quality, affordable music that is curated by experts for effective and memorable ad campaigns. CrucialCustom connects music supervisors, agencies and brands to a vetted network of independent composers and musicians via a custom music licensing platform where they can solicit custom tracks for TV commercials, online and mobile video and industrial uses including corporate presentations and in-store videos.

Dog and horse

Super Bowl Sounds: The Connective Power of Commercial Music

January 22, 2016

Super Bowl 50 is nearly upon us! On February 7th, more than 120 million people will tune in to watch two yet-to-be-named teams duke it out on the country’s biggest stage. But the fierce competition goes beyond the game itself. Between all the tackles and touchdowns, the world’s premier ad agencies will unleash their funniest, most clever, most heartwarming spots of the year.